innovation in the field of agriculture. Top motivating factors are related to production and economic character (i.e., higher production results and, respectively, higher economic effects), while social and particularly ecological factors are secondary (Anastasova-Chopeva et al., 2015). Factors that constrain the adoption of suitable agricultural practices include a lack of resources, incompatibility and complexity of new technology, and socio-economic and cultural extension intervention, technical training and information are the main and knowledge-sharing networks (Silva & Broekel, 2016). As an example of how to address such constraints, investment in rural market infrastructure could allow small land holders to commercialize and enhance the supply of perishable products, thereby increasing their profits and income. The linking of small farms to urban food value chains could also provide promising new avenues for small farmers and help in rural poverty reduction. It is also important to link factors that enable innovations with production and economic needs in ways that encourage climate-friendly innovations, at the same time as reducing barriers to adoption such as a lack of resources and complexity of new technologies. This research was supported by the Environment Fund Research (JPMEERF16S11612 and JPMEERF20181001) of the Environmental Restoration and Conservation Agency of Japan. Part of this work was carried out under cooperative research with Keio University and Ryohin Keikaku Co., Ltd.: Creating strategic models for attaining the SDGs towards “A Pleasant Kind of Society” (FY2018 – FY2020). This article presents some of the project’s findings. This article suggests that to resolve the challenges of SCP, it will be necessary to have integrated approaches to addressing the goals and targets broadly. The MUJI brand case suggests the necessity of considering initiatives with an awareness of synergies and trade-offs, as many corporate actions are related to multiple goals and targets of the SDGs. The cases from the three thematic areas show that cross-sectoral approaches need to be taken at various levels of governance to integrate SCP issues further in each area. constraints. constraints that In addition, it is crucial to seek linkages among a broad range of stakeholders through the entire supply chain, because reflecting a variety of perspectives will enhance sustainability of the products. In Policy Design and Evaluation to Ensure Sustainable Consumption and Production Patterns in the Asian Region (PECoP-Asia), Hirao et al. (2021) have proposed 13 opportunities for accelerated achievement of SCP for policy-making in Asia and the Pacific in line with the 2030 Agenda for Sustainable Development, and the above-mentioned point fits well with Opportunity 11 (enhancing collaboration). The first half of this article analyzed how the private companies’ activities could be linked to SCP and the SDGs. By using the SDGs as a tool for analysis, companies are able to discover spaces for improving sustainability, and thereby contribute to the SDGs as well as differentiate actions in terms of sustainability. The latter function is likely to be an appealing merit for companies as society must move towards sustainability. The Sustainable Development Goals as a Tool for Analysis in Inadequacies information affect The second half of this article discussed interlinkages in broader areas the housing, energy and agriculture sectors. Our findings indicate that efforts as well as activities from both policymakers and private companies will be required in order to realize SCP and the SDGs. As private companies’ activities are deeply involved in policy-making processes towards SCP, it is necessary incorporate SCP-conscious strategies at earlier stages of developing their products and services. One issue raised was how to increase the number of companies targeted for analysis. By conducting case studies featuring a broad range of sectors, further evidence could be gathered regarding the remaining issues. This article also stressed that multi-stakeholder involvement would be essential for development and implementation of policies for achieving the SDGs, through sharing of knowledge and promotion of the SDGs and create a partnerships. To achieve sustainable and corporate strategists need fully the complexities and integration of the SDGs through a cross-sectoral approach. Anastasova-Chopeva, M., Nikolov, D. and Yovchevska, P. 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